Role
Art Director — directed the identity, the wayfinding, and the guest-facing print program end to end.
Art Direction · 2023
Atlas House — Boutique Hotel Brand
Client — Atlas House
The visual language for a boutique hotel — a refined monogram, a signage system, and printed touchpoints from key cards to door hangers that make the stay feel considered.
The work
Process
Walked the property to map every place the brand is touched, then designed a monogram and type pairing that reads from a rooftop sign down to a luggage tag. Prototyped signage on-site before the full rollout.
Outcome
The rebrand lifted the hotel’s presence across booking sites and press, and guest reviews began naming the design of the space directly — a first for the property.
Want a brand like this?
I take on a small number of identities at a time. Let’s see if it’s a fit.