Brand identity systems
The full kit — logo, typography, color, imagery, and a guidelines document your team can actually follow. From positioning to a finished system, typically six to ten weeks.
Brand & Graphic Designer
Identities that make small companies look inevitable
I’m an independent brand designer who builds identity systems with a clear idea at the center — logo, type, color, and the rules that hold it all together. Below is a small selection of recent work, chosen for the thinking as much as the finish.
Services
What I can help with
Most engagements fall into one of four shapes. Whatever the brief, the goal is the same: a brand with a sharp idea, a distinctive look, and the rules to keep it consistent everywhere it shows up.
Logo & wordmark design
A considered mark and wordmark, drawn from scratch and refined across sizes and contexts. Delivered as clean vectors with usage rules for print, screen, and social.
Packaging & print
Boxes, labels, cards, and collateral that feel like the brand in your hands. Print-ready artwork, dielines, and a working relationship with your printer.
Art direction
A focused sprint to shape the look of a campaign, launch, or founding deck — a visual language, a few key layouts, and templates your team can extend.
Selected work
Identity projects
A handful of recent identities across food, fashion, hospitality, and tech. Each write-up covers the role I played, the process behind the mark, and what changed for the business after launch.
Brand Identity · 2025
Marrow & Oak — Restaurant Identity
A full identity for a live-fire restaurant — a hand-drawn monogram, a warm type system, and menus and signage that carry the smoke-and-embers idea from the door to the plate.
Packaging · 2024
Fold — Coffee Roaster Branding
A shelf-ready identity for a specialty roaster — a folded-paper wordmark, a modular label system, and a color language that codes each origin without a redesign per bag.
Brand Identity · 2024
Selva — Skincare Identity
A calm, botanical identity for a plant-based skincare line — a custom wordmark, a restrained palette, and unboxing that feels like the product it protects.
Art Direction · 2023
Atlas House — Boutique Hotel Brand
The visual language for a boutique hotel — a refined monogram, a signage system, and printed touchpoints from key cards to door hangers that make the stay feel considered.
How I work
A practice built on the idea first
Whatever the project, the shape of the work stays the same: find the idea, draw it with discipline, and build the rules so it holds up. I’d rather ship one identity with a clear point of view than a folder of pretty options that say nothing.
Strategy first
A short workshop, a competitor sweep, and a written positioning line before any logo sketches. I frame what the brand stands for so every visual choice has something to answer to.
Draw, don’t decorate
Marks built from a concept, refined by hand and on-grid across every size. I present a tight set of directions with reasoning, not a wall of options to guess between.
Systems that hold
Every identity ships with guidelines, templates, and files your team can run with. A brand only works if it stays consistent long after the launch buzz fades.
Kind words
What clients say
A few notes from the people I’ve partnered with. These are neutral placeholder testimonials — replace them with your own once you gather them.
“The new identity gave us a story, not just a logo. We walked into investor meetings looking like a company three times our size — and the brand still feels right two years on.”
“The concept behind the mark did half the selling for us. Every packaging run since has fallen straight out of the guidelines with almost no back-and-forth.”
“Listened first, sketched second, and came back with something obviously ours. Our shelf finally stands out — reorders from stockists jumped within the first season.”
Currently booking projects for the next quarter.
Building or refreshing a brand?
Tell me a little about it — the company, the timeline, and what you want the brand to say. I read every message and reply within a few business days.