Role
Brand & Packaging Designer — defined the wordmark, the label architecture, and the print specification across four bag sizes.
Packaging · 2024
Fold — Coffee Roaster Branding
Client — Fold Coffee
A shelf-ready identity for a specialty roaster — a folded-paper wordmark, a modular label system, and a color language that codes each origin without a redesign per bag.
The work
Process
Inventoried a shelf of competitor bags to find a gap, then designed a label system where one template flexes across a growing range. Ran press checks with the printer to lock ink and stock.
Outcome
The range now scales to a new origin in an afternoon instead of a full redesign. Wholesale reorders climbed after the relaunch, and three new stockists cited the packaging as the reason they listed it.
Want a brand like this?
I take on a small number of identities at a time. Let’s see if it’s a fit.