Role
Brand Designer — led the naming lockup, the visual system, and the primary and secondary packaging design.
Brand Identity · 2024
Selva — Skincare Identity
Client — Selva Skincare
A calm, botanical identity for a plant-based skincare line — a custom wordmark, a restrained palette, and unboxing that feels like the product it protects.
The work
Process
Tested three type directions against real bottles and cartons before committing. Built a flexible layout grid so new SKUs drop into the system cleanly, and specified foils and uncoated stock for the right hand-feel.
Outcome
The line stood out on a crowded shelf from launch and moved into two national retailers within a season. First-order repeat rate outpaced the founder’s projection through the first quarter.
Want a brand like this?
I take on a small number of identities at a time. Let’s see if it’s a fit.